Cirrus Marketing is an SEO company in Charlotte NC that offers monthly SEO service. This service includes managing the client’s Google+ business page, analysis of their websites and competition, keyword research, link building strategies, on-page optimization, content writing, and website promotion. We also offer social media marketing services such as Facebook management, Instagram content strategy, and Twitter marketing.
What is SEO and why should I care about it?
SEO (Search Engine Optimization) is the process of increasing the population of your website in search engines like Google, Bing, etc. SEO is used to increase a website’s visibility and drive targeted traffic towards it. The ultimate goal of most businesses is to rank highly on search results for relevant keywords, which will result in more people visiting their website.
What does SEO involve?
SEO has 4 key parts that work together to help a business rank: on-page optimization, off-page optimization, competitor analysis and keyword research. – On-Page Optimization is how high up in the search results a website appears for given keyword queries. This is done by having high quality content that is relevant to the specific topic addressed by the page, and having keywords on-page. The higher up a website appears for a given keyword, the more businesses will be able to successfully drive targeted traffic towards their websites. On-Page Optimization includes things like title tags, meta description tags, headings/keywords density, and more.
How to create a website that ranks well in search engine results pages (SERPs)
The first step in SEO is always solid website development. When creating the site, it should be intuitive and easy to navigate. All of the main pages on the site should have their own unique URL that are relative to each other (this means they should not have ‘/’ in them). When it comes to designing a website, it is important that the structure is intuitive for users and that it follows best practices SEO-wise. The most common mistakes we have seen include putting all of the content in one main page, having paths with ‘/’ in them (e.g., www.mybusiness.com/about-us/) and having disorganized URLs (e.g., www.mybusiness.com/services/website-design). In addition to the on-page factors, off-page optimization is extremely important for SEO and ensures that your website ranks high in SERPs. All of these factors go a long way in determining how high up on the SERPs your website will appear.
Tips for creating content that will rank highly in SERPs
It is important to be creative when it comes to content creation. There are ways that you can ensure your content ranks highly on SERPs without having to spend huge amounts of money. Here are some tips that will help you out:
- Keep the content fresh – If the content on your website has not been updated in a while, Google will consider it stale/irrelevant and not rank it as highly.
- Blog about topics that are relevant to your brand – If you write blog posts that relate directly to your industry/brand, they’ll be considered more authoritative than others because they’ll have more backlinks (links on other websites pointing towards your website).
- Create videos – Videos are becoming more and more popular. If you make a video, it will be much easier to rank on SERPs because of the high demand for them.
- Do link building – This is the process of having other people point links towards your website. This can be done by guest posting or blog commenting.
- Create infographics – Infographics are also becoming more and more popular. They allow you to create easily digestible information that people in your industry will find valuable. This is how we get many of our clients high rankings on SERPs.
The importance of using analytics software to track your progress and see what’s working best
Analytics are a great way to get insights into what is going on at your website. You can use analytics software (such as Google Analytics) to track things like:
How to get users that are interested in your product or service to take the next step (or the ‘call-to-action’). A call-to-action is a prompt that aims to get the user interested in your product or service. You can use them on different pages of your website (for example, you may have one on your home page that asks them to subscribe to your email list and another one further down that prompts them to buy something). Being able to track these metrics is key to knowing your business’ ROI on marketing efforts. In other words, how you know what’s working and what is not.
Why choose Cirrus Marketing for my SEO?
We have the experience and tools your business needs to succeed and great customer service. Cirrus will help your business get found for its niche keywords. Search engines like Google and Bing are ever changing. You’re company needs a team of experts that are knowledgeable and maintain knowledge on these changes. Give us a call via the contact icon or fill out the form below to get started today!